Artificial, fake, lab-grown diamonds are the Emperor's New Clothes & a complete con. Watch our YouTube video now to learn the real facts...

Did you know much of our real, natural diamond jewellery costs less than Pandora’s artificial lab-made diamond jewellery? Here's the facts

As the old saying goes, if something's too good to be true then it usually is... Given the increasing glut of effectively worthless...

When it comes to an A - Z Guide of Diamonds then here's what We Love Diamonds feel are the most important 26 letters in the alphabet...

Expert opinion from We Love Diamonds on what artificial lab diamonds really are, why they have zero intrinsic value & why to avoid them.