Here's your chance to win an incredible £10,000 free gift card in the exclusive We Love Diamonds free prize draw. Draw closes 31st August.

Did you know much of our real, natural diamond jewellery costs less than Pandora’s artificial lab-made diamond jewellery? Here's the facts

Firstly, we want to assure you that our current diamond sourcing policy does not affect you the customer whatsoever. In fact, the current...

Why you're being ripped off by high street & online jewellers & how We Love Diamonds are disrupting this whole arcane business model

Expert opinion from We Love Diamonds on what artificial lab diamonds really are, why they have zero intrinsic value & why to avoid them.