Artificial, fake, lab-grown diamonds are the Emperor's New Clothes & a complete con. Watch our YouTube video now to learn the real facts...

As the old saying goes, if something's too good to be true then it usually is... Given the increasing glut of effectively worthless...

When it comes to an A - Z Guide of Diamonds then here's what We Love Diamonds feel are the most important 26 letters in the alphabet...

Why you're being ripped off by high street & online jewellers & how We Love Diamonds are disrupting this whole arcane business model

Expert opinion from We Love Diamonds on what artificial lab diamonds really are, why they have zero intrinsic value & why to avoid them.