We Love Diamonds wanted blog about all the reasons why the round brilliant cut diamond is the world's most popular & coveted diamond choice.

When it comes to an A - Z Guide of Diamonds then here's what We Love Diamonds feel are the most important 26 letters in the alphabet...

Firstly, we want to assure you that our current diamond sourcing policy does not affect you the customer whatsoever. In fact, the current...

Why you're being ripped off by high street & online jewellers & how We Love Diamonds are disrupting this whole arcane business model

Expert opinion from We Love Diamonds on what artificial lab diamonds really are, why they have zero intrinsic value & why to avoid them.