Artificial, fake, lab-grown diamonds are the Emperor's New Clothes & a complete con. Watch our YouTube video now to learn the real facts...

We Love Diamonds are delighted to be heavily featured with an interview in London's number one luxury magazine (Kensington & Chelsea Review)

As the old saying goes, if something's too good to be true then it usually is... Given the increasing glut of effectively worthless...

A lot of famous artists like to say it with diamonds in their music so we thought we’d list our own top 15 favourite songs about diamonds...

Firstly, we want to assure you that our current diamond sourcing policy does not affect you the customer whatsoever. In fact, the current...

Why you're being ripped off by high street & online jewellers & how We Love Diamonds are disrupting this whole arcane business model

Expert opinion from We Love Diamonds on what artificial lab diamonds really are, why they have zero intrinsic value & why to avoid them.