WHY CHOOSE US?
KILLER REASONS TO BUY FROM US...
Why choose us? That's an excellent question...
We know it's a minefield buying diamonds and luxury diamond jewellery online - that's why many people still resort to shopping on the high-street and paying through the nose. You may think you need the 'touchy-feely' physical retail experience even if it costs you more but for much less. We get it.
We Love Diamonds has been built from the ground-up to absolutely disrupt the traditional diamond jewellery market and we've compiled an unparalleled suite of remarkable value-adds, unique guarantees, innovative service features and phenomenal customer support to put your mind at ease in this area. We hope this all demonstrates why you're always better off buying from We Love Diamonds:
BELOW MARKET PRICING
Uniquely, we are all about repeat business. All our diamonds and diamond jewellery are sold at below market value, trade prices. We do not believe in adding greedy mark-ups & engaging in the usual unfair industry profiteering.
BEST PRICE GUARANTEE
In the highly unlikely event that you find the same like-for-like product at a lower price online then we’ll not just match it but we'll beat it by a further 5%.
TAX ALWAYS INCLUDED
Where relevant, any tax is already included in our prices so what you see
is always what you pay.
CUSTOMER REWARDS
Innovative & completely free customer rewards programme. You can learn more about that & sign-up in seconds for free here.
FAST & EASY CHECK-OUT
Fast and easy check-out with multiple payment methods available including finance & pay later options like Klarna (and even the ability to pay by cryptocurrency).
DISCOUNTS & OFFERS
Regular discounts, special offers & on-demand support & trusted advice for all our visitors & customers – your loyalty absolutely matters to us.
ADDED-VALUE SERVICES
Exclusive, completely confidential & added-value service which delivers innovative packages of below market value, loose cut investment diamonds to your own exacting specification.
PURCHASES & TRADE-INS
Gold & diamond jewellery trade-in & purchase options are always available. Just contact us on 0800 987 7100 to discuss your precise needs.
GIA GRADED DIAMONDS
All diamonds are GIA Graded with full certification available.
UK HALLMARKED PRECIOUS METALS
We Love Diamonds only ever use fully UKÂ Hallmarked precious metals.
NO FAKE / LAB DIAMONDS. EVER.
We not use and do not sell any lab diamonds or any other kind of fake / artificial / synthetic diamonds. They have zero resale value. Read our blog on this here.
NO GOLD PLATED JEWELLERY.
We do not use or sell any gold-plated or silver-plated jewellery. Ever. It’s practically worthless…
NO ARTIFICIAL ENHANCEMENTS
We do not sell or use any clarity or colour enhanced diamonds (like many high street & online outlets do) as this involves highly dubious techniques like filling surface cracks with glass & artificially recolouring diamonds).
NO CGI RENDERS OF JEWELLERY
Unlike most online competitors, we never use artificial images or CGI renders of our diamond jewellery. All product images on our webshop are real photos of our actual diamond jewellery. They are always taken by ourselves.
FREE GLOBAL DELIVERY
Rapid, secure, fully insured & completely free delivery worldwide.
COMPREHENSIVE WARRANTY
Comprehensive warranty & a fair returns & exchange policy with pre-addressed returns packaging already included with every purchase.
LUXURY PACKAGING
Luxury packaging including a free 2GB USB memory stick cleverly contained inside a complimentary pen pre-loaded with all your customer documentation, valuation certificates, free guides, special vouchers etc.
FREE VALUATION CERTIFICATES
Free valuation certificates for all your diamond jewellery listed at its full retail value - we’ll even keep it updated annually should you need it.
FREE RE-SIZING.
Free sizing & re-sizing service on all our luxury diamond rings.
FREE EXPERT GUIDES
Free expert guides available to all customers & visitors including a comprehensive diamond jewellery sizing guide here, diamond buying guide here & a detailed guide to buying loose-cut investment diamonds here.
IMPORT CHARGES COVERED
With international deliveries we always send all our goods in the most tax-efficient way. Some countries may still make a potential import charge but if you contact us with proof of payment we’ll cover all/most of any extra costs for you. Just ask!
MULTI-CHANNEL COMMUNICATION
Outstanding, multi-channel customer communication at every step. Our friendly experts are always here to help, support & advise you.
CONFLICT-FREE DIAMONDS
We only use and sell ethically sourced & conflict-free diamonds and we absolutely adhere to the Kimberley Process.
NO RUSSIAN DIAMONDS
The first & only major loose cut diamond & diamond jewellery retailer in Europe to openly declare that we do not & absolutely will not knowingly use any Russian diamonds now or for the foreseeable future. See our blog about this here.
SOCIALLY CONSCIOUS
We are socially conscious business. For example, donations are made from all payments expedited through our primary payment gateway to support environmental sustainability & drive next-generation carbon reduction programmes.
UNPARALLELED EXPERIENCE
The senior team at We Love Diamonds has four decades of top-echelon experience in diamonds, luxury diamond jewellery & design.
FIVE STAR TRUSTPILOT
All our Trustpilot ratings are five stars. You can find us on Trustpilot here.
FULL N.A.J MEMBERS
We Love Diamonds are a full member of the NAJ (National Association of Jewellers) & our membership number is 68347.
ONLY FRIENDLY EXPERT STAFF
With We Love Diamonds you won't find any commissioned salespeople - just friendly, expert diamond professionals & master jewellers.
BRICKS & CLICKS BUSINESS
Bricks & clicks business - we’re an online business with a full, state-of-the-art diamond jewellery design, manufacture, repair & distribution centre which serves global clients.
INSURANCE BACKED COMPANY
We Love Diamonds are an entirely UK based and insurance-backed provider.
We Love Diamonds are leading diamantaire's with traditional and contemporary values designed to offer the best value and service to our clients. The most compelling reasons of all to buy diamonds and luxury diamond jewellery from We Love Diamonds however are the diamonds themselves so please do feel free to look at our latest range below. Without you, they're just diamonds...